Human After All: The Alternative Team Photo shining a light on the personal side of New Zealand’s sporting icons
In 2024, Bupa announced a four-year partnership with New Zealand’s All Blacks and Black Ferns as their official global healthcare partner. This collaboration is designed to promote healthy lifestyles worldwide and provide unique insights into what health means for one of the world’s most iconic sports teams.
We’re proud to launch Human After All: The Alternative Team Photo, a powerful new series which aims to encourage more people to talk about health.
Bringing together past and present players, each individual is captured with a word chosen to represent their unique health story. From depression, anxiety and loss, to stroke, cancer and motherhood, they reveal the human stories behind those iconic jerseys.
Meet the team and find out about their individual health stories on the Bupa.co.uk website.
“I hope this campaign sheds light on the importance of our individual health and wellness journeys and inspires people to make health a priority that they talk about.”
- Ruby Tui, current Black Fern